Automated research quotas
Designed quota automation for recruitment funnels and API workflows. Shipped on a high pressure Q4 timeline and supported $1.8M ARR.
Research Hub CRM
Led end-to-end design of the Research Hub CRM for enterprise research teams. Scope covered enterprise data governance, advanced filtering, panel and population team controls, and form design.
Global design systems and brand experience
Improved brand consistency across Porsche's dealer web ecosystem. Built foundational system assets, audited 93 dealer sites, and partnered with teams in the US and Germany.